Are you planning your next exhibition or workshop and don’t really know how to draw the attention of interested parties to your offer? Online marketing is on everyone’s lips at the moment, there’s no arguing about that.
It is ideal for promoting an event in advance, for example by creating a public event on Facebook. The reach for your event can be further increased by tools such as Facebook Ads or other social media channels such as Instagram.
If you run a website on which the content of your event is presented, you can also achieve a greater reach through online marketing. You can use tools such as search engine optimization or classic email marketing for this.
However, if you don’t know too much about the online world, there are other very effective methods to draw attention to yourself. Classic brochure creation has proven to be a successful advertising method over decades. But how should you design your brochure to make a serious and interesting impression?
What do you have to pay attention to?
A brochure is a tangible medium that reaches a potential visitor in a completely different way than digital advertising. The quality and content of your brochure can make or break your event. For a competent and serious appearance, you should invest enough time in the design and implementation of your brochure.
Print advertising can be a real success, but you should follow these basic rules. If you want to create brochures, you should not save yourself at the wrong end and shy away from investing in a professional design and implementation of your brochure.
An individual logo with a high recognition value should be developed before every major exhibition. This logo forms the common thread between the different media you use to market your event. The core message of your event should be conveyed through an informative and clearly structured text. Unlike flyers, business cards, or if you want to print posters, brochures are extensive products with multiple pages.
Therefore, they are also ideal for presenting your works and your company. If you as a photographer want to present your work in high resolution, you should refrain from creating brochures. Magazines are better suited for displaying images that have a higher pixel count. There are different binding variants for brochures.
Extensive brochures or magazines can be connected to each other with the help of spiral binding or by folding gluing. Unusual formats as well as high-quality workmanship of the cover can attract attention and are usually received very positively. There are different finishing options for the cover, such as hot foil stamping or cellophane.
There is the right cover for every goal, whether you want to appear serious or prefer to stand out creatively. Of course, simple brochures can also be created at home on your own PC, but if you keep in mind the extent of the special features that make a successful brochure, it is clearly not advisable. But what are the options for having a brochure created?
Where can I create my brochure?
There are many possibilities. You could go to the printing company you trust and get advice there. Unfortunately, the schedule is already full before a major exhibition. Therefore, it makes sense to use the service of an online print shop instead.
You don’t have to do without the usual quality or the versatile options of a conventional print shop. The advantage: You can save time and money. At online print shops, orders are possible from small quantities.
This offer is ideal for test phases of new concepts. In addition, online print shops offer the option of making the design available as a digital preview before printing for a small surcharge. This allows subtleties to be optimized and an outstanding result to be guaranteed!