Graphic design is everywhere: behind every web page, every leaflet, every photograph or every magazine there is a design work. Below we are going to make a summary of the most common types of graphic design so that you can see where it is applied. If you want to learn all about this, stay with us.
The Most Important Types of Graphic Design
There are many types of graphic design that we can find. But, within the world of graphic design, the most important are editorial design or catalog design, web and mobile design, photography, illustration, 3D design, corporate design and packaging.
Let’s look at them one by one to understand how the types of graphic design differ. The main types of graphic design are:
Editorial design or catalog design
This type of graphic design includes magazines of all kinds, catalogues, manuals or guides, among others. All of these types of graphic design require a strong visual impact to attract and hold the attention of your readers. It is of little use for content to be good if it is not well organized and presented.
In the case of editorial design, the photographs have to be sharp, in the right place, strategically placed and in a way that arouses the reader’s curiosity.
They need the audience to be attracted to what they see, to want it and to have the feeling that they need it. But not only photography is important in this field, so are the letters, separations, titles and everything related to texts.
This is the case of editorial design focused on the publication of literature. Correct pagination, structure and spacing for reading is of utmost importance. Similarly, cover design creates its own personality.
In short, editorial design specialists are also in charge of laying out the work so that the information reaches the public in an attractive way.
Web and mobile design
Websites, blogs, online stores, mobile applications, newsletters and the vast majority of what we see and receive on the Internet have a lot of hard design work behind them.
Every detail is controlled by codes that shape what you see. These require a specific order to form the structures in which the letters, sounds, images and videos are placed.
In this case, it is a type of programming-oriented design. But, that doesn’t mean that graphic design doesn’t play an important role, as it is the graphic design that decides the image and style of the visual elements.
In our case, at Einatec we are a company that shares both doctrines, and our web design is made up of teams of programmers and graphic designers.
Photography
The world of photography has changed a lot. While it is still necessary for a photographer to capture the moments and take good photographs, digital design allows you to enhance photographs and achieve impossible things.
Aging a photograph, repairing it, combining it with other images, making objects disappear and this kind of thing is possible thanks to digital photographic design. This makes advertising, corporate images and everything that contains a photograph more attractive.
There is no doubt about the weight that photography has in today’s graphic design, as we increasingly live in a society that expresses itself in images. Instagram is the clearest example where to make a difference with photography, whether they are brands or individuals.
Illustration
As with photographs, the proper use of illustrations is essential for a business. The design of a logo will be the identifying mark of a company. No matter where you look at it, if it’s well designed it will be remembered.
The above can also be applied to illustrations in books, magazines, advertising campaigns… When they are attractive, simple and easy to remember, they manage to build customer loyalty.
Illustration is very present in advertising graphic design, since it is a fully digitized process where illustration manages to give the character and style of the advertisements. Ilustrator has marked a before and after.
3D Design
3D design is becoming more and more important every day. Video games, project presentations, the creation of animated series, and much more are closely related to this type of graphic design.
Through complex programs, and hours of meticulous work, you can bring a character to life or make a virtual visit to a building. The limits of the three-dimensional are yet to be explored. The new virtual reality glasses are an example of this.
The visual industry is increasingly making this type of graphic design essential. 3D design, in fact, has already become essential in large audiovisual media, from TV commercials to cinema.
Corporate Design
Corporate design involves much more than just making a logo. The design of cards, advertising and everything that will be in the hands of customers and that they identify with the business also require a previous graphic design.
In this case, corporate design speaks of the personality of a company. What would Apple be without its logo? A whole culture has been created around its design and personality.
In the global world we live in, brands increasingly need to differentiate themselves from the competition and create their own corporate identity. In this case, corporate design is the answer.
Packaging design
The containers in which the company’s products will arrive are also important. The fact that they identify with the firm gives a unique touch of distinction and they advertise wherever they go.
For this there is this type of graphic design, which is responsible for creating and printing the company’s seal on boxes, bags, containers, etc. More and more small businesses are opting for packaging.
It is a way to create identity, advertise and show the brand’s personality. In addition, we do not need to create channels, since it is part of the product that we can sell.
In short, these are the main types of graphic design that we can find. Currently, there are trends that are found in certain areas with graphic design.
Concepts such as UX (user experience) and UI (user interface) have become very relevant. In this second case, graphic design plays the role of deciding the styles and colors, for example, of an app.
Graphic Design for Companies
At Einatec we are committed to offering a service adapted to our customers. We listen to what your companies need and offer them the graphic design proposal that best responds to this need.